You can comparison shop, test ride, accessorize, and buy from all 2016 bicycle brands in one place! The New Holland Pavilion comes alive in Madison with thousands of new bicycles at the lowest prices of the year!

Bicycle company sales reps will be showing their 2019 lines at the lowest prices of the year! Don’t forget to checkout the closeout corral for amazing deals on older model, used, and demo bikes! FREE admission for everyone!(Alliant Energy Center does charge for parking)