Strategic Brand Marketing

400-600 Pedestrian Mall Open in Downtown Madison
2024-05-08 - 2024-11-30
The 400-600 blocks of State Street in Downtown Madison, WI have been closed to traffic so that the public can enjoy what is being called the ‘400-600 Experiment’ or more commonly, a pedestrian mall!

Thanks to the Central Madison Business Improvement District who will program events through the pedestrian mall, you may see things like Yoga, Soccer exhibitions, dog events, movies and so much more!

Madison Night Market
2024-08-08 17:00 - 21:00 (America/Chicago)
Madison is famous for great shopping, amazing food and a talented arts scene, and the Madison Night Market brings our urban experience together in celebration. Vendors mix with existing State Street retailers to showcase handmade products, local art, artisan gifts, artisanal foods, and fresh produce. The event includes live music, special visiting food carts, and pop-up restaurant experiences.

Madison Night Market
2024-09-12 17:00 - 21:00, 2024-10-17 17:00 - 21:00 | Capitol Square Madison WI

Porchlight Annual Celebration 2024
2024-11-07 05:00 - 20:00 | Monona Terrace & Convention Center
Enjoy a night of celebration with a Silent Auction, Cocktails, & Hors d’oeuvres all for the benefit of the guests served by Porchlight, Inc.. Dinner and program start at 7pm.

DMI What's Up Downtown Breakfast with Dane Co Exec. Melissa Agard
2025-02-27 07:30 - 09:00 | The Edgewater Hotel
Network and learn about major programs, projects, and initiatives impacting downtown Madison.

Madison's Shamrock Shuffle
2025-03-15 08:00 - 13:00 | Downtown Madison, 30 West Mifflin Street, Madison WI, United States

Madison's St. Patrick Day Parade
2025-03-16 13:30 - 15:00 | Downtown Madison, 30 West Mifflin Street, Madison WI, United States

Dane County Farmer's Market (Saturday market)
2025-04-12 06:15 - 13:45

2025-06-05 18:00 - 21:00 | The East Side Club, 3735 Monona Drive, Monona, WI, 53714, United States
Dust off your 70’s attire and get ready for DISCO ON THE LAKE!

Get ready to ‘Shake, Shake, Shake Your Booty; at the TIKI bar during a fun night of fantastic music, adult beverages and delicious food on June 5, 2025 at the The East Side Club.

Cows on the Concourse
2025-06-07 08:00 - 13:00 | Capitol Square Madison WI
Because who doesn’t want to hang out with cows?! Celebrate June Dairy Month at the 44th Cows on the Concourse in the heart of America’s Dairyland on the Capitol Square Saturday, June 7, 2025. This is a FREE, family-friendly event! Attendees can meet and greet cows from local dairy farms, enjoy Wisconsin dairy products, listen to live music, and much more!
