Strategic Brand Marketing

Safety Saturday
2024-06-08 08:00 - 13:00 (America/Chicago)
The City of Madison Fire Department, in collaboration with over 25 public and private organizations throughout Dane County, host the Safety Saturday event each year.
Safety Saturday is an event that educates parents, children, and the public on ways to make safe decisions, prevent injuries, and to encourage the use of safety devices such as seat belts, bike helmets, and smoke alarms. Using the remarkable State Capitol Square and Dane County Farmers’ Market as a setting, thousands of community members attended the Safety Saturday event each year.

Cars On State
2024-06-01 10:00 - 15:00 | Downtown Madison, 30 West Mifflin Street, Madison WI, United States
The founders and original planners of the Cars on State Classic Car Show are pleased to announce the show will return to State Street in 2024!
The Cars on State Classic Car Show is organized by the Greater State Street Business Association (GSSBA) with support from Madison’s Central Business Improvement District (BID).

Cows on the Concourse
2024-06-01 08:00 - 13:00 | Capitol Square Madison WI
Cows on the Concourse is a FREE, annual and family-friendly event that kicks off National Dairy Month in Dane County. Hosted on the Capitol Square, kids and adults can meet and greet cows from local dairy farms.

Dane County Farmer's Market
2024-05-29 08:30 - 13:45, 2024-05-22 08:30 - 13:45, 2024-05-15 08:30 - 13:45, 2024-05-08 08:30 - 13:45 | Capitol Square Madison WI
The Wednesday Dane County Farmers’ Market is located on the 200 block of Martin Luther King Jr. Blvd, in between the Madison Municipal Building and the City County Building. While more intimate than the Saturday Market, you will still find many of your favorite Dane County Farmers’ Market members, as well as a full array of fruits and vegetables, eggs, cheeses, honey, maple syrup, bakery items, cut flowers, plants, and many specialty items.

Willie Nelson & Family Concert
2024-05-17 16:30 - 22:00 | Breese Stevens Field
With a seven-decade career, Willie Nelson has earned every conceivable award as a musician and amassed reputable credentials as an author, actor, and activist. He continues to thrive as a relevant and progressive musical and cultural force. In recent years, he has delivered more than a dozen new albums, released a Top 10 New York Times’ bestsellers book, again headlined Farm Aid (an event he co-founded in 1985) and his annual Willie Nelson’s 4th of July Picnic, been honored by the Library of Congress with their Gershwin Prize for Popular Song, received his 5th degree black belt in Gong Kwon Yu Sul, headlined the annual Luck Reunion food and music festival during SXSW, launched his cannabis companies Willie’s Reserve and Willie’s Remedy, and graced the covers of Rolling Stone and AARP The Magazine. Nelson started this decade by releasing four albums of newly recorded music—First Rose of Spring (2020), That’s Life (2021), The Willie Nelson Family (2021), and A Beautiful Time (2022, GRAMMY Award winner for Best Country Album)—and three books—Me and Sister Bobbie: True Tales of The Family Band (2020), Willie Nelson’s Letters to America (2021), and Me and Paul: Untold Tale of a Fabled Friendship (2022).

Dane County Farmer's Market (Saturday Market)
2024-05-11 06:15 - 13:00 | Capitol Square Madison WI
The Saturday Dane County Farmers’ Market is conveniently located on the tree-lined grounds surrounding the Wisconsin State Capitol building — otherwise known as ​“the Square” — in downtown Madison, Wisconsin. The Market encircles the Capitol Square.

Wisconsin Law Enforcement Memorial Ceremony
2024-05-10 11:00 - 11:30 | Capitol Square Madison WI
The 34th Annual Wisconsin Law Enforcement Memorial Ceremony will take place at the WLEM Memorial Site located on the State Capitol Grounds (corner of Pinckney and Mifflin Streets) at noon on May 10, 2024.
Law enforcement officers wishing to participate in the squad procession from Olin-Turville Park to the Memorial are requested to arrive no later than 11:00 a.m. The processional will leave promptly at 11:15 a.m. Olin-Turville Park is located at 1156 Olin-Turville Court, Madison.

UW-Madison Spring Graduation
2024-05-10 - 2024-05-11
Congratulations to our University of Wisconsin-Madison graduates who will receive their diplomas during the Spring Graduation Ceremonies!
The Doctoral, MFA, and Medical Professional Degree Candidate Ceremony will begin promptly at 5:30 p.m. on Friday, May 10, and will last approximately two hours. Doors open at 3:30 p.m. Graduates are asked to arrive no later than 4:50 p.m. to check-in and pick-up their name reader card.

Madison Night Market
2024-05-09 17:00 - 21:00 | Capitol Square Madison WI
The Madison Night Market is a celebration of Madison Wisconsin’s unique and insirpiring creative culter. Madison Night Market vendors showcase handmade products, local art, artisan gifts, prepackaged foods and fresh produce. This event takes within the downtown BID which is in downtown Madison on State Street and through the Capitol Square.

400-600 Pedestrian Mall Open in Downtown Madison
2024-05-08 - 2024-11-30
The 400-600 blocks of State Street in Downtown Madison, WI have been closed to traffic so that the public can enjoy what is being called the ‘400-600 Experiment’ or more commonly, a pedestrian mall!

Thanks to the Central Madison Business Improvement District who will program events through the pedestrian mall, you may see things like Yoga, Soccer exhibitions, dog events, movies and so much more!

Madison Comic Con
2024-05-05 10:00 - 17:00 | Monona Terrace & Convention Center
It’s Time for The Madison Comic Con! Mighty Con returns to Madison on Sunday, May 5th at Monona Terrace. With dozens upon dozens of vendors, artists, creators, and guests plus costumes, games, comics, toys, and everything else a fan could want! Free admission for kids and free comics at the door to boot!

Dane County Farmer's Market (Saturday Market)
2024-05-04 06:15 - 13:00, 2024-04-27 06:30 - 13:00 | Capitol Square Madison WI
The Saturday Dane County Farmers’ Market is conveniently located on the tree-lined grounds surrounding the Wisconsin State Capitol building — otherwise known as ​“the Square” — in downtown Madison, Wisconsin. The Market encircles the Square.

Dane County Farmer's Market (Wednesday Market)
2024-05-01 08:30 - 13:45 | Capitol Square Madison WI

Madison Night Market
2022-09-08 16:00 - 20:00, 2022-08-11 16:00 - 20:00 | Downtown Madison, 30 West Mifflin Street, Madison WI, United States

Concerts on the Square
2022-08-03 19:00 - 21:00, 2022-07-27 19:00 - 21:00, 2022-07-20 19:00 - 21:00, 2022-07-13 19:00 - 21:00, 2022-07-06 08:00 - 17:00 | Capitol Square Madison WI

Concerts on the Rooftop (25th Anniversary Celebration)
2022-07-23 19:00 - 21:00 | Monona Terrace & Convention Center

Madison Mini-Marathon
2022-07-23

Maxwell Street Days - Madison WI
2022-07-14 - 2022-07-17 | Downtown Madison, 30 West Mifflin Street, Madison WI, United States

Art Fair on the Square
2022-07-09 - 2022-07-10 | Capitol Square Madison WI

Concerts on the Rooftop (One of the Boyzz)
2022-07-07 19:00 - 21:00 | Monona Terrace & Convention Center

Concerts on the Rooftop (The Docksiders)
2022-06-30 19:00 - 21:00 | Monona Terrace & Convention Center
